Crispin Porter + Bogusky. Man they’re good. I mean “made-a-deal-with-the-devil” kinda good.

We’ve had a copy of their fantastic book HOOPLA at the agency for ages now. Aaron, my ADC ordered a copy of their other book, HOOPLANETICS at the same time but it never came. Back ordered from amazon. 18 months later and it still hadn’t showed up. Mysteriously out of print.

After a tip-off from the man hisself via twitter today and with x-acto in hand I uncovered the truth. We had our copy of HOOPLANETICS the whole time. IT WAS SEAMLESSLY HIDDEN IN HOOPLA.

The small book was hidden in a tight recess in the back cover (chipboard) under heavy end paper. The only clue: a small scissors icon printed on the end paper. To be honest, I had never noticed it before. We DID severely damage a book that fetched upwards of $75 when out of print, but who would sell this thing?

Easter Eggs in Print are always fun to find, but they are usually hidden to be fairly easily found. You could own HOOPLA your entire life and never find HOOPLANETICS. CP+B, you do the damn thing.